We’ve established the importance of purchase intent in your marketing. Now let’s talk about how to put purchase intent in your marketing funnel effectively. There’s a few different ways that you can do this. You can use a content data provider, retarget your ad campaigns, or adjust your SEO strategy. Of course, you can – and should – apply all 3 of these methods. Below I go over each of these strategies and how they can benefit your marketing campaign.
Use an Intent Data Provider If you want to take a backseat Old Picture Restoration and leave analyzing intent data to the professionals, then investing in a third-party vendor that analyzes intent data may be the route to go. An intent data provider is a platform that captures intent data information previously discussed in this article. They do this by scouring the internet, looking on message boards, product reviews, product comparisons, and more. These intent data providers then collect this data and provide you with the information, so you have the opportunity to reach this consumer before your competitors. This information can be more valuable than checking your own analytics.
Because even though you can track the activity on your own site, you have no way to track the activity on your competitors’ site. For example, if someone is looking for your solution but they have no idea you exist, but they’re aware of one of your competitors, they could be looking into their solution before they have the opportunity to see yours. Using an Intent Data Provider gives you the opportunity you didn’t have before by presenting you with these potential customers on a silver platter.