a brand and whether or not they persuade consumers to consider specific brands or make a purchase.

Purple in Marketing: The Examples of Hallmark, Yahoo, and Craigslist Complete guide: The meaning of colors in Marketing - meaning of colors in marketing 1 Since the color is associated with royalty and wisdom, it should come as no surprise that the Hallmark logo is depicted with a crown. Some other quirky brands are also associated with this color scheme. We have the examples of Yahoo! and Craigslist, two well-known brands with creative names and approaches.

Think of the logo of your favorite beauty salon or spa. Chances are good that your logo or sign will include a nice color variation, like lilac, purple, or fuchsia. Psychology of the color blue Its meaning is associated with peace, water, tranquility and reliability. It offers a sense whatsapp list of security, curbs appetite and stimulates productivity. It is also the most common color used by conservative brands looking to promote trust in their products. Blue in Marketing: The Examples of Honda and American Express Complete guide: The meaning of colors in Marketing - marketing color psychology 1024x488 The Honda brand is all about reliability.

American Express uses the color blue to convey feelings of security and stability. These are two of the most important aspects of trusting a company with your money. Blue is used for social media logos more than any other color. This color has been proven as the color of intelligence, communication and confidence. It is also the color most associated with communication. Psychology of orange and yellow colors These two colors are cheerful and promote optimism. However, care must be taken when using them in advertising. Yellow can make babies cry, while orange can evoke a sense of caution. At the same time, that discomfort can be used to create a feeling of anxiety that can attract impulse buyers and window shoppers.